Coloramas were giant, backlit images by Kodak, in the hall of the Grand Central Station in New York, which the firm used to showcase it’s photographic technical skills . Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools for the promotion of the brand’s film and cameras. For over 40 years Kodak Colorama Display staged the story of an ideal family, in other words, the very expression of the post-war American dream.

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