Maritimum: Latin for “The Maritime”, as in pancratium maritimum – the “Sand Lily”. This rare and beautiful flower has a long story, stretching back to Minoan Crete – one of the world’s oldest manifestations of man-made beauty. We identify with this flower, as it represents the values we see in the women wearing our beachwear: class, culture, timelessness, romanticism and elegance. Eirini Karouzaki, Maritimum’s founder and creative director, maintains her Greek origins at the heart of her creative process, blending it with features from her many travels, rich cultural heritage and wide horizon