As a stylist for Numéro magazine for more than twenty years, Samuel François has designed extravagant and opulent fashion series with renowned photographers.
His training at the fashion school Studio-Berçot has highlighted his desire to create jewellery and after a first experience with Martine Sitbon in the 90s, he launched his eponymous brand in 2017. Samuel François is self-taught, he makes each of his wax models as a sculptor, and works directly with his master founder and the craftsman who enamels each of his pieces.

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