XOUXOU began as a creative macramé project in 2015. It was a grim Berlin winter and company founder Yara Jentzsch Dib was pregnant with her first child. Handcrafts were a welcome distraction, making fabric pieces and wall hangings grow alongside her belly. One of the first XOUXOU pieces was an intricately knotted crib for her first born son Pan. A life-long passion for interior, crafts and design made Yara experiment with different kinds of ropes and knotting techniques. Her curiosity in the material, paired with the sudden problem of literally having both hands full with a newborn baby, led to the creation of the XOUXOU smartphone necklace.
Wanting to find a way to enjoy motherhood to the fullest while being able to work at the same time, organizational skills and streamlining daily routines became a priority. Juggling parenting schedules, capturing special moments of their son growing up on camera, whilst also running a thriving small business from home – Yara´s smartphone became an important tool and everyday ally.