i-D Concept stores meet Sophie Deloudi

A happy, vibrant with a sea breeze event was created by Sophie Deloudi and i-D Concept Stores, in the center of Kolonaki on Thursday 31 May. Colors, shapes, curves, imagination, femininity and design met in the new Sophie Deloudi Summer 2018 collection. Part of the #MeetTheDesigners events of our stores, Sofí Deloudi’s full collection will star in #iDAthens in Kolonaki, until 9.06.
The shape of the signature piece of the designer, was the inspiration for the amazing window display that was created.  Spacelab Architecture architects, Vana Krimniotis and Sotiris Hainis, played with a conspicuous symmetry-asymmetry game and created the interior corner in the colors of the collection and reflections of seawater!
The new wonderful Sophie Deloudi swimsuit collection is characterized by the highly geometric cuts of the creations coupled with discreet sophisticated femininity as well as the original beachwear that stand out for their polymorphic shapes and the quality of the fabrics that head the cloth of the classic hammock towel.
Friends, well-known, journalists and of course the designer’s family spoke and laughed incessantly, exchanging, of course, views on swimsuits and making

summer plans!
The refreshing Holy Ginger non-alcoholic drink completed the summer feel of the event.