i-D Concept Stores x Evi Grintela

Evi Grintela presented with an impressive window display her unique The Shirtdress collection at i-D Concept Stores in Kolonaki and took us into an emotional journey from the 20s and the 30s, inspired by the allure of the seas and the golden age of the ocean liners, the floating cities of style & epitomized modernity, art deco decoration and their timeless elegance.

The “Maritime Romance” collection includes hand-made shirtdresses and ruffles, bold stripes with floral patterns of 100% Italian cotton and silk. This is a modern approach to Navy Style combining the nautical past with a fresh romantic aesthetics.

The guests, loyal customers of i-D Concept Stores and representatives of the fashion world, had the opportunity to admire the collection, which was a global success and is presented for the first time in Athens!

Evi Grintela The Shirtdress is a brand, based on the idea of the timeless icon, borrowing from the gentleman’s, high quality well-cut shirts. The brand’s collections include a variety of fluid airy styles, designed to be intellectually simple, minimally chic and subtly sophisticated. All shirtdresses are sewn in feather soft Swiss & Italian cotton, voile & silk. The combination of the fabrics and design of every collection reflects comfort with quality, harmony and sensuality.The collection is available in major online luxury stores such as Net A Porter, Browns, Matches Fashion, Moda Operandi as well as Bergdorf Goodman in New York and Le Bon Marche in Paris, among others.

The curator of the window display is Stephanos Zausis and the headpieces are created by Stefanos Vassilakis.

The elegant, light, cool, delicious, “L ‘Esprit du Lac”, the light rose of the Kyr-Yannis Estate, introduced  us to new flavors and reminded us of beautiful summer memories!

The “Maritime Romance” collection is presented for the first time in Athens at i-D Concept Stores in Kolonaki in a POP-UP that will run until June 22nd.