Established in 2016, Moth and Rabbit Perfumes (M.A.R.) is a Berlin and Paris based Contemporary Perfumery using the principle of reproduction and transformation - the symbols for Moth and Rabbit - to tell stories with and through perfumes. Under the direction of Elke Filpes and SeongNam Choi and in collaboration with the legendary perfumer Mark Buxton, M.A.R. has released 11 unisex perfumes so far, each thrillingly unique and tonally different. What interests MOTH and RABBIT PERFUMES is to create a new way to memorise scent, making every perfume a multisensory experience. Every perfume is inspired by a movie and its whole aesthetics. Through the storytelling the way to memorize becomes completely different and it leads you to a different way of knowing scents. Olfactive stories revolve around the portrayal of the contemporary society. The packaging is purpusefully very minimalistic as the scent and the story are the key elements enabling the ingredients to tell their own stories. In other words the narrative and the olfactive products dialectically help to construct, transform and reproduce each other over and over again.