It started as a frustration at a lack of quality watches and has since grown into a group of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. ''Fueled by adventures far and wide and often sometimes by those that happen just down the street, we deliver products that meet your needs in various high-stress work and play environments. It is through our dedicated team’s perspectives that we contribute to a single unified expression: team-designed, custom-built accessories for a life well lived''.