Gu_de was launched in 2016 F/W by the designer Ji Hye Koo who is inspired from the 1970's mood. Gu_de regards timeless beauty as the essential chacteristic that defines their concept and style. While extracting from the 70's era style, this refined collection redefines the classic unique design. By using high quality materials, Gu_de represents the brand of best quality at a reasonable price. In other words, gu_de is the “New Classic” to someone by signature items along with interesting variation in product line for every season.